As a retailer, you are always seeking ways in which you can engage with your existing and potential customers with the objective of them being loyal and regularly buyers.
Omnichannel retail is used to describe a customer engagement strategy where; online, on-premise and on-mobile retail experiences are connected. However, for many retailers, there is a disconnect between the experience that shoppers experience off-premise, to the one they receive when walking into a store.
Digital signage in retail delivers the shopper experience that connects the online and on-mobile marketing to the physical in-store experience. Retailers are are using digital screens in conjunction with mobile apps and beacons to deliver a holistic customer experience across all the various media touchpoints that a consumer engages with.
Let’s take a look at the ways in which digital signage in retail can be implemented to deliver a true omni-channel experience.
Many retail store layouts are complex and difficult to understand. Digital signage wayfinding and store directory applications provide customers with a simple and interactive way to show them where the product is they are interested in and how to get there from their current location.
Digital Menu Boards
Our Digital Signage software is suitable for delivering digital menu boards in single coffee shops, through to thousands of quick service restaurants globally. With ease of use and simple set up we have a system to meet the needs of your digital menu board requirements.